Founder: Martin Moore
Business: TechySex
Revenue/Month: $5K
Founders: 1
Employees: 0
Website: techysex.com 
Location: Vilnius, Vilnius County, Lithuania. 
Founded: 2020

In an age where technology touches every aspect of our lives, Martin Moore has carved out a unique digital space dedicated to sexual wellness and education. As founder of TechySex, Moore has built a platform that bridges the gap between curiosity and knowledge in an area many find difficult to discuss openly. 

“I never planned to become an expert in this field,” Moore admits with a hint of amusement. Life’s unpredictable path led him to create a resource that now helps thousands navigate questions about sexuality they might otherwise leave unasked. 

What began as a personal venture has evolved into a growing business generating approximately $5,000 monthly. Though still in its early stages, TechySex shows substantial potential for expansion in the rapidly evolving sexual wellness market. 

The website offers comprehensive reviews of sexual wellness products, with one of its most popular features being Moore’s curated list of automatic male masturbators. This page consistently ranks among the site’s most visited content, highlighting the genuine consumer need for trustworthy information in this category. 

Moore’s enthusiasm becomes particularly evident when discussing technological innovations in the industry. The integration of sex toys with virtual reality experiences represents just one example of the cutting-edge developments that inspired the website’s name and continue to fuel his fascination with the field. 

“Did you know that sex toys can work in sync with virtual reality video content?” Moore asks, showcasing the technological sophistication that characterizes today’s sexual wellness products. This marriage of intimate experiences with advanced technology exemplifies the niche TechySex occupies in the digital world. 

As Moore puts it, “It’s a young business with a lot of growth potential, so the fun is just getting started.” His straightforward approach to a traditionally taboo subject has created a valuable resource for consumers seeking reliable guidance in their exploration of sexual wellness technology. 

From Enthusiasm to Enterprise: The Birth of TechySex 

Behind every successful venture lies a personal connection that transforms curiosity into purpose. What began as a private interest for Martin Moore would eventually evolve into a thriving business, driven by genuine passion and an identified market gap that few were willing to address openly. 

“It all started with my first Fleshlight sleeve,” Moore recalls, describing the initial purchase that sparked what would become years of product exploration. “That first experience triggered an enthusiasm that just kept growing over time.” 

As his collection expanded, so did his knowledge base, though he never initially considered turning this interest into a career path. Instead, he pursued his studies while quietly building expertise in an area many shy away from discussing. 

The professional potential of his unique knowledge base became apparent while Moore was working toward his degree. He spotted a significant opportunity in the freelance market—a noticeable shortage of writers specializing in sexual wellness content. 

“I registered on various freelance platforms and quickly found myself getting assignments in the industry,” he explains. For approximately 4-5 years, Moore operated behind the scenes as a ghostwriter, building an impressive client portfolio that included major brands, individual blogs, and even erotic fiction authors. 

His first-hand experience with sex toys gave him a substantial advantage, making it natural to write authoritatively about products he genuinely understood. Despite this perfect alignment between his personal interests and professional capabilities, the idea of creating his own platform remained unexplored. 

“The turning point came during a conversation with my girlfriend,” Moore shares. “She simply asked why I hadn’t started my own project, and honestly, I couldn’t come up with any good reason why not.” 

This straightforward question prompted Moore to seriously consider what his own blog might look like. During his subsequent market research, he discovered a troubling void in quality information regarding both sex toys and sexual wellness topics in general. 

“When I tried finding answers to sex-related questions online, I was typically met with outdated or low-quality information,” he notes. His suspicions about unmet consumer needs were confirmed through Google Trends analysis, which revealed public interest in these topics far exceeded what he had initially anticipated. 

The timing proved fortuitous as well. Approximately three months into his planning process, the pandemic arrived, providing unexpected additional time at home to develop his concept fully. 

“The final piece fell into place thanks to practical support,” Moore explains. “My girlfriend, who works as a web developer, built the entire website in a single day. Suddenly, I had the platform I needed to share everything I knew with an audience hungry for reliable information.” 

Building TechySex: A Bootstrap Story of Digital Entrepreneurship 

In the online business world, where startup stories often involve substantial investments and elaborate launches, Martin Moore’s approach with TechySex offers a refreshing counternarrative. His journey demonstrates how expertise, persistence, and strategic content development can build a successful platform with minimal upfront capital—an instructive case study for aspiring digital entrepreneurs operating on shoestring budgets. 

“We started incredibly simply—just a basic WordPress blog with SEO optimization plugins,” Moore explains. The entire site launched within a single day, a testament to his clarity of vision and the technical support from his girlfriend. 

His confidence stemmed from deep subject knowledge rather than sophisticated infrastructure. “I knew exactly what I wanted to cover—sexual education and sex toy reviews—and I already had years of experience writing about these topics professionally.” 

The financial barriers proved remarkably low. “My initial investment was about $20 total—around $10 for the domain name and another $10 for web hosting,” Moore recalls. “The real investment wasn’t money but time spent creating content.” 

This time commitment represents the true cost for bootstrap entrepreneurs. While those with more financial flexibility could hire professional writers, Moore shouldered the writing and editing responsibilities himself, dedicating substantial hours to building the site’s content foundation. 

“The launch was nothing special,” he admits with characteristic candor. “It was just me and my empty blog, getting between zero and two visitors daily.” Rather than becoming discouraged, Moore doubled down on content production, understanding that volume would eventually translate to visibility. 

Drawing on his SEO knowledge, he established content parameters designed to maximize search potential without paid promotion. “I set a minimum threshold of 2,000 words per post, knowing this would help with search rankings over time.” 

This organic growth approach meant accepting a significant delay in revenue generation. “The site basically earned nothing during its first year,” Moore acknowledges. “Looking back, I might have accelerated growth by putting some money toward advertising, but there’s a chicken-and-egg problem there—ads bring visitors, but if they arrive at an empty blog, they won’t engage or trust what they find.” 

Moore’s experience has yielded valuable insights for content creators. “Select an extremely narrow niche,” he advises. “Broadly categorized sites with sparse content across multiple areas look unprofessional or abandoned.” 

For those considering paid advertising, he emphasizes precision in targeting. “Loose parameters can result in significant wasted spending on keywords with misaligned search intent. You have to be surgical about it.” 

The psychological challenges of building without immediate financial return proved significant. “Working without monetary compensation for approximately six months gets frustrating,” Moore admits. “You need faith that what you’re building has long-term value.” 

When discussing customer acquisition and retention strategies, Moore returns to fundamentals. “Quality content is our primary driver. Most readers find us through organic search results by looking for specific information.” 

He defines quality content through accessibility rather than complexity. “We provide in-depth insights in straightforward language. Most people searching for this information are beginners, so ensuring everything remains comprehensible to newcomers is essential, even if that means covering basic concepts repeatedly.” 

Visual presentation plays a crucial supporting role in Moore’s strategy. “A professional appearance across all devices matters tremendously,” he emphasizes. “Invest time finding appropriate visuals that align with your site’s aesthetic. If design isn’t your strength, study successful sites for inspiration while developing your own distinctive approach.” 

Moore takes particular pride in one specific traffic metric. “Our second-largest traffic source is direct visitors—people typing our URL directly or using bookmarks,” he notes. “I view this as validation that users find enough value to return independently.” 

Recently, TechySex has begun exploring additional growth channels. “We’ve started experimenting with advertising and social media,” Moore shares, “though these initiatives are too new to evaluate conclusively.” 

The Growth Path: Profitability and Unique Industry Challenges 

Success in specialized digital publishing demands more than just technical skills and subject matter expertise. The path to profitability requires sophisticated monetization strategies while navigating industry-specific obstacles that can challenge even the most determined entrepreneurs. TechySex has weathered these complexities to establish a sustainable business model in a niche often overlooked by mainstream business analysts. 

“We’ve managed to keep our overhead remarkably low,” Moore explains. “I still create most of the content myself, though I occasionally bring in additional writers for specific posts.” 

With traffic generated primarily through organic search, TechySex maintains an advantageous cost structure. “Maintenance expenses make up the majority of our costs, which creates really favorable profit margins for the operation.” 

The platform’s audience analysis reveals geographic concentrations that inform growth strategies. “Most of our users are based in the United States, but we’re seeing encouraging expansion into European markets,” Moore notes. This international growth represents a significant scaling opportunity without proportional increases in operational costs. 

TechySex employs a dual revenue approach that many content creators might find instructive. “Affiliate commissions form a substantial portion of our income,” Moore shares. “We supplement that with sponsored content partnerships with major industry brands.” 

For those unfamiliar with the affiliate model, Moore offers a straightforward explanation: “Manufacturers or service providers establish commission-based partnerships where content creators earn percentages on sales generated through their referral links.” 

The financial arrangements vary considerably across programs. “Commission structures range dramatically—from modest 5% offerings to generous arrangements exceeding 50%,” he points out. “Some programs prefer fixed payments regardless of the actual purchase value.” 

Moore emphasizes product integrity as fundamental to sustainable affiliate marketing. “I thoroughly research and personally test products before making any recommendations. This approach takes more time, but it builds trust that pays dividends long-term.” 

As websites gain visibility, partnership opportunities often materialize organically. “Once you establish a presence, brands will initiate contact for various collaborative arrangements—product testing, affiliate enrollment, advertising placements, and sponsored content creation,” Moore explains. “Make sure your contact information is easily accessible to facilitate these opportunities.” 

Throughout TechySex’s growth, Moore has maintained unwavering principles regarding product recommendations. “I refuse to promote anything I haven’t personally evaluated or don’t genuinely appreciate. This integrity-first approach yields superior long-term results compared to chasing quick monetization opportunities.” 

Looking ahead, Moore has clear strategic priorities. “My aim is to enhance our revenue streams while thoughtfully expanding the team. I’m focused on methodical growth that preserves the site’s integrity and core value proposition.” 

Operating in adult-oriented educational niches has provided Moore with unique insights about industry-specific challenges. “Despite facing reduced competition compared to mainstream categories, we confront structural obstacles that significantly complicate growth,” he admits. 

Successful organic traffic generation typically relies on two key components: optimized content and quality backlinks. While content creation remains within a publisher’s control, securing backlinks presents particular difficulties in the adult education space. 

“Many website owners simply refuse link partnerships with adult-oriented sites regardless of our educational intent,” Moore explains. “They fear potential reputational or technical consequences. This hesitancy frequently stems from prejudicial attitudes toward adult content, even when it’s presented in educational contexts or as legitimate product evaluations.” 

Search engine policies create additional complications. “Google’s prioritization of child safety measures, while important, creates real challenges for us,” Moore notes. “TechySex voluntarily marks content as adult-oriented to prevent underage exposure, but this classification interacts with search engine safety protocols in ways that limit our visibility.” 

These technical limitations have practical consequences for user discovery. “The safe search filter, often enabled by default or accidentally left active by adult users, prevents our content from appearing in many search results,” he says. “This limitation extends even to medical websites displaying anatomical imagery for educational purposes.” 

Moore identifies what he views as an inconsistency in content standards across digital platforms. “Major news and entertainment sites frequently publish similar or even more explicit content with fewer visibility restrictions. They benefit from substantial traffic volumes and content diversity, creating an uneven playing field where specialized educational sites face disproportionate limitations.” 

His experience offers a sobering reality check for entrepreneurs considering similar niches. “Success through organic traffic requires extraordinary patience and determination,” Moore cautions. “Growth timelines extend significantly beyond those of conventional content categories—you need to be prepared for that long-haul mentality.” 

Entrepreneurial Wisdom: Cross-Industry Inspiration and Perseverance 

The journey from concept to profitable business involves countless decisions, unexpected challenges, and moments of uncertainty. Through building TechySex from a personal interest into a sustainable enterprise, Martin Moore has accumulated practical insights that extend far beyond the sexual wellness sector. His experience offers valuable guidance for entrepreneurs in any field who face the universal hurdles of building something meaningful from scratch. 

“Look beyond your immediate industry for fresh ideas and approaches,” Moore advises when asked about guidance for new or prospective business owners. This cross-pollination strategy has served him well, enabling innovative solutions that differentiate TechySex in a specialized market. 

Rather than simply copying established competitors, Moore emphasizes authenticity above all else. “Develop your own unique voice that resonates with specific audience segments,” he insists. “People can sense when you’re just imitating others versus when you’re offering something genuinely yours.” 

The pursuit of external validation can become a dangerous trap for entrepreneurs. “Don’t wait for perfect timing or ideal circumstances before launching your venture,” Moore cautions. “That mindset prevents countless potential entrepreneurs from taking their first meaningful steps.” 

This reluctance to begin without perfect conditions represents one of the most common pitfalls Moore observes among aspiring business owners. “If I had waited for the ‘right moment,’ TechySex would still just be an idea rather than a functioning business.” 

Moore’s philosophy centers on the power of consistent incremental progress. “Small, sustained actions compound over time,” he explains. “What looks like modest beginnings can transform into substantial achievements through persistent effort.” 

This perspective proves particularly valuable in content-driven businesses where audience growth rarely follows predictable patterns. “Our traffic didn’t increase linearly—it came in bursts and plateaus. If I’d focused only on immediate results, I would have quit during those plateau periods.” 

When discussing the inevitable setbacks entrepreneurs face, Moore offers refreshingly straightforward encouragement. “Recognize that challenges will arise, but don’t surrender when they do,” he urges. “The difference between failed and successful businesses often comes down to perseverance through difficult stretches.” 

Moore reflects on his own moments of doubt during TechySex’s early days. “There were definitely times when I questioned whether it was worth continuing. The visibility challenges in our niche can be especially discouraging, but pushing through those periods ultimately led to our current success.” 

This resilience proves essential in any entrepreneurial endeavor, but particularly in fields with structural obstacles like sexual wellness education. “You need to prepare mentally for a longer road than you might imagine,” Moore advises. “But that also means fewer competitors will have the stamina to stay the course.” 

Moore acknowledges that his business journey has provided lessons that extend far beyond professional growth. “Building TechySex has taught me as much about myself as it has about business fundamentals,” he shares. “That self-knowledge becomes an invaluable asset as you face new challenges.” 

For those hesitating to pursue their business ideas, Moore offers a final thought: “Start with what you genuinely know and care about. That authentic connection will sustain you through the inevitable difficult periods and help you create something truly valuable.” 

Success Factors: Why Did TechySex Succeed? 

• Authentic expertise and passion: Moore started with genuine interest and first-hand knowledge of the products he reviews, giving him credibility and depth that resonated with readers. 

• Identified market gap: Moore recognized a significant void in high-quality information about sexual wellness and technology, confirming through research that public interest exceeded available reliable content. 

• Low startup costs with lean methodology: With just $20 initial investment for domain and hosting, Moore demonstrated that content businesses can launch with minimal capital when expertise substitutes for financial resources. 

• Content volume and quality strategy: Moore established minimum content standards (2,000+ words per post) and focused intensively on creating substantial, accessible content that would perform well in search results. 

• Narrow niche focus: Rather than trying to cover broad topics superficially, TechySex concentrated on specialized content areas where Moore could provide exceptional depth. 

• SEO fundamentals: Understanding organic search principles helped Moore optimize content for discovery without paid promotion. 

• Patience through non-revenue periods: Moore persevered through approximately six months without monetary return, maintaining faith in the long-term value proposition. 

• Integrity in product recommendations: By refusing to promote products he hadn’t personally evaluated or didn’t genuinely appreciate, Moore built reader trust that supported long-term growth. 

• Accessible expert content: Moore ensured information remained comprehensible to beginners—his primary audience—while still providing in-depth insights. 

• Dual revenue model: Combining affiliate commissions with sponsored content partnerships created diversified income streams. 

• Professional presentation: Despite modest beginnings, Moore invested time in creating a professional visual appearance across devices. 

• Resilience facing industry-specific challenges: Moore persisted despite unique structural obstacles in the adult education space, including backlink acquisition difficulties and search visibility limitations. 

• Cross-industry inspiration: Looking beyond his immediate sector for fresh ideas helped Moore develop innovative approaches and distinctive positioning. 

Key Lessons to Learn 

1. Start with authentic expertise: Moore’s success stemmed from his genuine knowledge and interest in the products he reviews. Authentic expertise creates more valuable content and builds reader trust. 

2. Identify and validate underserved niches: Moore discovered a significant information gap in sexual wellness through market research and Google Trends analysis, confirming strong demand before fully committing. 

3. Low entry barriers don’t require waiting: With just $20 initial investment for domain and hosting, TechySex demonstrates that content businesses can launch with minimal capital when you have knowledge to share. 

4. Don’t wait for “perfect timing”: Moore emphasizes that waiting for ideal circumstances prevents many would-be entrepreneurs from starting. The best time to begin is typically now, with whatever resources you have. 

5. Content quality and consistency trump perfect infrastructure: Rather than perfecting systems first, Moore prioritized creating substantial, high-quality content consistently, which ultimately drove organic growth. 

6. Prepare for delayed gratification: TechySex generated minimal revenue for its first year. Success in content businesses often requires sustained effort before financial returns materialize. 

7. Value integrity over quick monetization: Moore’s refusal to promote products he hadn’t personally tested built long-term credibility, even though it might have slowed initial revenue generation. 

8. Understand industry-specific challenges: Every niche has unique obstacles. For adult education content, these included backlink acquisition difficulties and search visibility limitations that required extra persistence. 

9. Seek cross-industry inspiration: Moore advocates looking beyond one’s immediate industry for fresh ideas and approaches rather than simply imitating established competitors. 

10. Small, consistent actions compound over time: TechySex grew through persistent, incremental progress rather than dramatic breakthroughs or viral moments. 

11. Resilience determines outcomes: Perhaps most importantly, Moore’s story highlights that challenges are inevitable, but entrepreneurial success often comes down to refusing to surrender when facing difficulties. 

12. Accessibility matters for audience building: Creating content that remains comprehensible to beginners while still providing depth helped TechySex connect with its primary audience—people seeking trustworthy information in an unfamiliar area. 

Opportunity Matrix 

Founder Background 

• Education: College degree (specific field not mentioned) 

• Prior Experience: 4-5 years as a freelance ghostwriter in sexual wellness content 

• Personal Interest: Genuine enthusiasm for sexual wellness products, starting with personal product use 

• Skills: Content creation, SEO knowledge, subject matter expertise 

• Initial Motivation: Girlfriend’s suggestion to leverage existing expertise into own platform 

Problem Identification 

• Information Gap: Lack of high-quality, up-to-date information about sexual wellness and sex toys 

• Consumer Need: People seeking trustworthy guidance on sexual wellness products 

• Quality Issues: Existing content typically outdated or low-quality 

• Education Deficit: Limited reliable resources for beginners in sexual wellness exploration 

• Stigma Barrier: Taboo nature of topic preventing open discussion and information sharing 

Market Opportunity 

• Growing Industry: Sexual wellness market showing substantial expansion potential 

• Technology Integration: Emerging tech innovations (VR, connected devices) creating new product categories 

• Underserved Audience: Demonstrated consumer interest exceeding available quality content 

• Google Trends Confirmation: Data showing significant search volume for related topics 

• Pandemic Timing: COVID-19 creating increased time at home and potential interest in personal wellness 

Competitive Landscape 

• Low-Quality Competitors: Existing sites offering outdated or superficial information 

• Reduced Competition: Fewer serious content creators in adult-oriented educational niches 

• Major Media Advantage: Large news/entertainment platforms having fewer visibility restrictions 

• Differentiation Opportunity: Gap for authentic, expert-driven content with actual product testing 

Market Research 

• Verification Method: Google Trends analysis confirming public interest exceeded expectations 

• Search Intent Analysis: Identified keywords and topics with highest demand 

• Content Gap Analysis: Documented shortage of reliable information in specific categories 

• Most Popular Content: Automatic male masturbator reviews emerged as highest traffic content 

• Geographic Analysis: Primary audience in United States with growing European market interest 

Business Model 

• Revenue Streams: Affiliate commissions (ranging from 5% to over 50%), and Sponsored content partnerships with major industry brands 

• Value Proposition: Authentic, expert-tested product recommendations and educational content 

• Operational Approach: Low overhead with founder as primary content creator 

• Partnership Strategy: Brand collaborations including product testing, affiliate relationships, advertising, sponsored content 

• Cost Structure: Primarily maintenance costs with occasional freelance writer expenses 

Initial Capital 

• Startup Costs: Approximately $20 total ($10 domain, $10 hosting) 

• Time Investment: Substantial hours in content creation instead of financial capital 

• Technical Support: Girlfriend (web developer) built site in one day, reducing development costs 

• Revenue Timeline: Minimal to no revenue during first year of operation 

• Bootstrap Philosophy: Growing through content rather than paid promotion 

Product/Service Development 

• Platform: WordPress blog with SEO optimization plugins 

• Content Parameters: Minimum 2,000 words per post for search visibility 

• Quality Standards: In-depth insights in accessible language for beginners 

• Visual Requirements: Professional appearance across devices with appropriate imagery 

• Content Focus: Sexual education and detailed sex toy reviews 

Marketing Strategy 

• Primary Acquisition: Organic search traffic through SEO-optimized content 

• Content Volume: Intensive writing to build substantial digital presence 

• Niche Selection: Extremely narrow focus to establish expertise and depth 

• Expansion Channels: Recent exploration of advertising and social media (results pending) 

• Retention Strategy: Quality content driving direct visitors (second-largest traffic source) 

Milestones 

• Concept Formation: Market gap identification during degree studies 

• Website Launch: Basic WordPress site with minimal initial traffic (0-2 visitors daily) 

• Revenue Generation: Began after approximately one year of operation 

• Current Status: Profitable business generating approximately $5,000 monthly 

• International Expansion: Growing European market presence beyond initial US audience 

Scalability 

• Team Expansion: Plans to thoughtfully add team members while maintaining content integrity 

• Geographic Growth: International audience expansion without proportional cost increases 

• Revenue Enhancement: Strategy to diversify and strengthen income streams 

• Content Diversification: Potential to expand into related sexual wellness educational areas 

• Methodical Approach: Prioritizing controlled growth that preserves site quality and reputation 

Potential Risks and Challenges 

• Backlink Acquisition: Difficulty securing quality backlinks due to stigma around adult content 

• Search Visibility: Safe search filters limiting content discovery even for adult users 

• Platform Policies: Google’s child safety measures creating visibility complications 

• Uneven Restrictions: Major sites facing fewer limitations for similar content 

• Extended Growth Timeline: Longer path to profitability compared to conventional content categories 

• Industry Prejudice: Website owners declining partnerships despite educational focus 

Key Performance Indicators/Metrics 

• Traffic Sources: Primary: Organic search results, Secondary: Direct visitors (indicating retention and loyalty) 

• Revenue: Approximately $5,000 monthly 

• Geographic Distribution: US dominance with European growth 

• Content Performance: Specific page popularity (male masturbator reviews as top content) 

• Growth Rate: Extended timeline compared to conventional categories 

• Overhead Ratio: Low maintenance costs creating favorable profit margins