Founder: Ronen Hamatian
Business: Madrivo
Revenue/Month: $3.7M
Founders: 1
Employees: 47
Website: madrivo.com
Location: Las Vegas, Nevada, United States.
Founded: 2011 

Madrivo has carved out a distinctive niche in the world of performance marketing, transforming how brands interact with their target audiences. Headquartered in Las Vegas, the agency specializes in customer acquisition strategies that drive measurable, bottom-line results. With a client list that includes well-known names like PostMates, Dollar Shave Club, and ADT, Madrivo has not only elevated the profiles of its partners but also earned its place among America’s fastest-growing private companies, as recognized by the Inc. 5000 list—twice, including during the upheaval of 2020. 

“Our model is all about accountability,” explains CEO Ronen Hamatian, whose vision has guided Madrivo since its founding. Unlike traditional advertising agencies that charge fees for impressions or clicks with no guarantee of impact, Madrivo takes on the risk alongside its clients. “We only make money when we deliver results, whether that’s a qualified lead or a completed sale. That changes the entire dynamic of the relationship—it creates a true partnership.” 

This results-oriented approach has made Madrivo a preferred choice for brands seeking transparency and efficiency in their advertising investments. At its core, the agency operates as an extension of its clients’ marketing teams, offering expertise that complements and enhances their internal efforts. “We don’t just execute campaigns; we co-create strategies,” Hamatian adds. “That’s what sets us apart—we’re invested in our clients’ success as if it’s our own.” 

One of Madrivo’s strongest channels—and a key factor in its success—is performance email marketing. While some may see email as a relic of earlier digital eras, Hamatian firmly believes in its untapped potential when deployed strategically. “Email is still the most direct and personal way to reach consumers,” he says. “But it’s not just about sending emails; it’s about sending the right emails to the right people at the right time.” Madrivo achieves this precision through a combination of proprietary technology, advanced audience targeting, and a deep understanding of data analytics. 

According to Hamatian, the results speak for themselves. By targeting high-intent consumers—those already predisposed to engage with specific products or services—Madrivo has delivered consistently strong performance for its partners. “We’ve built systems that allow us to identify consumers who are ready to take action,” he says. “That makes all the difference, both for our clients and for the end-users, who are getting offers that are genuinely relevant to them.” 

Hamatian is quick to point out, however, that Madrivo’s impact extends beyond its technical prowess. The agency’s longevity in a competitive field is rooted in its ability to evolve alongside the changing needs of its clients and the broader marketplace. “Adaptability is everything,” he states plainly. “The strategies that worked five years ago don’t necessarily work today. We’re always testing, learning, and optimizing to stay ahead of the curve.” 

This mindset has proven invaluable in an industry often characterized by short-term thinking and transactional relationships. Madrivo takes a decidedly different approach, focusing on building sustainable growth for its clients. “We’re not interested in one-off campaigns,” Hamatian says. “Our goal is to create scalable solutions that can grow alongside our partners’ businesses.” 

In practice, this means developing campaigns that don’t just perform today but can also evolve as brands expand their reach and refine their offerings. The trust this engenders is a cornerstone of Madrivo’s relationships with its clients. “It’s about delivering results, yes,” Hamatian explains, “but it’s also about creating peace of mind. Our clients know they can rely on us, not just for performance but for honest, open communication.” 

By focusing on collaboration, transparency, and shared success, Madrivo has redefined what it means to be a marketing partner. And with a proven ability to drive results while fostering long-term relationships, the agency has become a trusted name for brands looking to make their advertising dollars work harder. 

From Lending to Lead Generation: A Vision Forged in Uncertainty 

Before Madrivo became a leader in performance marketing, its roots were shaped by the bold career shifts and sharp instincts of its founder. Ronen Hamatian’s journey from mortgage lending to marketing was more than a leap of faith—it was a calculated response to the signs of an industry in flux. His ability to identify opportunities amid uncertainty laid the groundwork for a business that thrives on precision and results. 

For Hamatian, the story begins after his military service in Israel, when he arrived in the U.S. with an entrepreneurial mindset and a readiness to build something meaningful. Settling in Las Vegas, he found early success in the mortgage industry, running a net branch operation that closed over 500 loans per year. “The mortgage business taught me discipline and the importance of systems,” Hamatian recalls. “It also made me deeply curious about the mechanics of lead generation—how we were getting these names and what was happening behind the scenes.” 

This curiosity would prove pivotal. By 2006, Hamatian began to notice tremors in the housing market that others were still ignoring. “It was clear to me that something was off,” he explains. “The way loans were being underwritten and securitized felt unsustainable.” Rather than wait for the inevitable downturn, he began exploring new avenues—ones that combined his appetite for innovation with his growing interest in consumer engagement. 

The questions that had lingered during his time in mortgage lending now became his focus. How were leads sourced? How were consumers matched with services? And perhaps most importantly, how could the process become more transparent and effective? These inquiries pushed him into the nascent world of online advertising, where he co-founded Millionaire Network—a company that would act as a proving ground for his ideas. 

“At Millionaire Network, I learned firsthand how impactful performance-based marketing could be,” Hamatian says. The company specialized in digital lead generation, a model where advertisers only paid for results. This contrasted sharply with traditional advertising methods, which often relied on impressions or clicks that didn’t guarantee any return. “It was a revelation,” he adds. “We weren’t just creating ads; we were building systems that actually worked for the client and the consumer.” 

Through this venture, Hamatian honed his understanding of data-driven targeting and scalable marketing strategies, laying the groundwork for Madrivo. The lessons learned at Millionaire Network—both the successes and the challenges—shaped his belief that advertising should be measurable, efficient, and trustworthy. “I saw the potential to take what we were doing and push it even further,” he says. “I wanted to create an agency that clients could truly depend on to deliver results.” 

By the time Madrivo launched, Hamatian had already built a foundation of knowledge and experience that would set the company apart. His ability to anticipate change and adapt quickly wasn’t just an advantage; it became a core principle of the business. “The shift from mortgages to marketing wasn’t as drastic as it might seem,” he reflects. “At the end of the day, both are about connecting people with what they need. The difference is in how you do it.” 

Building Results, One Partnership at a Time 

Madrivo’s approach to performance marketing is grounded in a formula that balances cutting-edge innovation with a steadfast focus on results. Operating on a model that ties success directly to client outcomes, the company has created a system that removes the financial risk often associated with traditional advertising. This approach is more than just a selling point; it’s the backbone of Madrivo’s ability to foster trust and deliver measurable impact. 

“We don’t get paid unless our clients see results,” Hamatian says plainly. “That level of accountability changes how we approach every campaign—it pushes us to dig deeper, optimize smarter, and ensure that we’re delivering actual value, not just surface-level metrics.” For brands, the appeal is obvious: they gain access to an advertising partner whose objectives align completely with their own. 

Central to this model is Madrivo’s expertise in email marketing, a channel Hamatian describes as “one of the most efficient ways to reach the right audience at the right time.” Through exclusive relationships with three of the largest email publishers globally, Madrivo can tap into a massive pool of consumers, segmenting them with pinpoint accuracy based on behavioral and demographic data. “It’s about more than just blasting a message out to as many people as possible,” he explains. “We use hundreds of data points to ensure the message is relevant and delivered at the moment the consumer is most likely to engage. That’s where email really shines.” 

While email remains a core focus, Madrivo’s performance-based solutions extend across a variety of channels, including mobile, social, native, search, and display advertising. This omnichannel strategy allows clients to diversify their customer acquisition efforts while maintaining a consistent return on ad spend. “We’re not in the business of chasing clicks,” Hamatian says. “Our goal is to drive leads and sales that translate into long-term value for the brands we work with.” 

The results are hard to ignore. Madrivo has become a trusted growth partner for household names across industries, earning repeat business and referrals from a growing roster of national brands. Hamatian points to client testimonials and performance case studies as evidence of the company’s impact, citing examples of scalable growth achieved through Madrivo’s targeted campaigns. “We’ve seen brands increase their revenue exponentially after partnering with us,” he says. “That’s what keeps them coming back.” 

Breaking Records and Raising the Bar 

Even as Madrivo celebrates its achievements, including its best-performing month to date and an impressive 72% revenue growth over the past three years, the company is already looking ahead. For Hamatian, the milestones are important, but they’re only part of the story. The real measure of Madrivo’s success lies in its ability to continually raise the bar—not just for itself, but for the entire industry. 

“We’ve built something special here, but we’re not content to rest on what we’ve accomplished,” he explains. Madrivo is doubling down on its future, exploring new performance marketing channels and scaling its operations to meet growing demand. Part of this vision involves investing in its proprietary platforms, refining campaign functionality, and expanding its team. “The people behind Madrivo are what make it all possible,” Hamatian says. “Our team isn’t just meeting expectations; they’re reshaping what performance marketing can achieve.” 

This forward-thinking mentality has positioned Madrivo to remain a leader in performance-based marketing while continuously innovating for its partners. Whether through sophisticated email campaigns, data-driven targeting, or multi-channel strategies, the company is committed to helping brands achieve scalable, sustainable growth. “We’re not just helping clients acquire customers,” Hamatian adds. “We’re helping them build long-term relationships with those customers—and that’s what creates lasting success.” 

Prioritizing People Over Profit: Madrivo’s Guiding Philosophy 

Madrivo’s success story is not solely built on its innovative marketing strategies or technological expertise—it is deeply rooted in a philosophy that places people above profits. For Hamatian, relationships are the cornerstone of everything the company does, whether those ties are with employees, clients, affiliates, or the consumers ultimately receiving their campaigns. “Our belief is simple,” Hamatian explains. “If you invest in people, the profits will follow. When clients, partners, and employees trust you, loyalty comes naturally—and so does success.” 

This people-centered approach extends beyond feel-good rhetoric and informs key business decisions at Madrivo. Instead of focusing narrowly on profit margins or quarterly gains, Hamatian emphasizes long-term value creation for every stakeholder. “We’ve never been interested in quick wins,” he says. “What matters is delivering meaningful results that benefit everyone involved—clients, their customers, and our team. That’s how you build something that lasts.” 

By prioritizing human impact over immediate returns, Madrivo has created an environment of trust and collaboration that has set it apart from other agencies. Whether it’s designing campaigns with the end consumer in mind or ensuring employees feel empowered to innovate, this mindset permeates the company’s culture and operations. “Every action we take as a company is connected to a bigger vision,” Hamatian adds. “It’s not just about running ads; it’s about making a real difference in people’s lives, whether they’re on the receiving or delivering end.” 

Collaboration: The Catalyst for Growth 

Hamatian believes that true success is rarely achieved in isolation, and collaboration has been integral to Madrivo’s trajectory. The company’s leadership team exemplifies this principle, with each executive bringing a unique perspective and skill set to the table. “I’ve always believed in the power of complementary strengths,” he shares. “Our leadership team isn’t built on carbon copies—it’s a mix of talents and viewpoints that come together to create something stronger than any of us could accomplish alone.” 

This focus on collaboration filters down to the company’s broader culture. Employees are encouraged to bring their ideas forward, challenge assumptions, and work across departments to find solutions that benefit the whole organization. “We’ve created a space where constructive conflict is welcomed,” Hamatian says. “When people are comfortable challenging each other respectfully, it drives better results. The goal isn’t to avoid disagreement—it’s to make sure those disagreements lead to progress.” 

For Hamatian, collaboration doesn’t stop at internal operations. He often speaks about the importance of forging authentic partnerships in business, whether with clients, affiliates, or other stakeholders. He likens the process of finding the right business partner to choosing a life partner. “It comes down to shared values and mutual respect,” he explains. “If you’re aligned on the big things—like vision, work ethic, and priorities—the little things fall into place.” 

This ethos has shaped Madrivo’s relationships with its clients, many of whom have remained long-term partners. By treating partnerships as collaborative efforts rather than transactional exchanges, the company has built trust and loyalty that drive consistent growth. “When you treat clients as extensions of your team, they start to see you the same way,” Hamatian notes. “And that’s where the real magic happens—when you’re working together toward a common goal.” 

Failure as a Stepping Stone 

Alongside its collaborative culture, Madrivo’s willingness to take calculated risks has been instrumental in its rise. For Hamatian, failure is not something to fear but a necessary step toward achieving big wins. “The truth is, if you’re not failing sometimes, you’re not aiming high enough,” he says. “The key is to treat every failure as a learning opportunity. What went wrong? How do we fix it? And how do we make sure it doesn’t happen again?” 

He points out that some of Madrivo’s most transformative moments have come on the heels of setbacks. Rather than allowing challenges to derail its efforts, the company uses them as fuel for innovation. “There have been times when we’ve taken a hit, sure,” Hamatian admits. “But instead of dwelling on what didn’t work, we focus on what we can learn. That resilience is what allows us to keep moving forward, even when the path isn’t clear.” 

This perspective has empowered Madrivo to seize opportunities that others might shy away from, constantly adapting to shifts in the market and leveraging lessons learned from past missteps. For Hamatian, this proactive approach is essential in a fast-moving industry. “You can’t let the fear of failure paralyze you,” he says. “If you’re always playing it safe, you’ll never discover what you’re truly capable of.” 

By prioritizing relationships, fostering collaboration, and embracing challenges, Madrivo has developed a business model built to endure. For Hamatian, the secret to success lies not in chasing profits but in creating an environment where people—and their ideas—can thrive. “The numbers are important, sure,” he says. “But what really matters is the impact you’re making on the people you work with and the lives you’re helping to improve.” 

Lessons for the Bold: Action, Adaptability, and the Power of Teamwork 

When it comes to entrepreneurship, Hamatian has a clear message: waiting for the perfect moment is a myth. “The biggest mistake I see people make is overthinking,” he says. “They get stuck waiting for everything to line up—perfect conditions, perfect timing, perfect plan. But that moment doesn’t exist. You just have to jump in and figure it out as you go.” 

Hamatian speaks from experience. Throughout his career, his most valuable insights have come not from flawless execution but from trial and error. “Failure isn’t just part of the process—it’s essential,” he explains. “Every mistake teaches you something. It shows you what doesn’t work, and that’s how you refine your strategy. The people who succeed aren’t the ones who avoid failure; they’re the ones who learn from it and move forward.” 

This emphasis on action over analysis has become one of Madrivo’s defining traits. The company thrives on experimentation, constantly testing, optimizing, and iterating to deliver better results for its partners. Whether a campaign exceeds expectations or falls short, the focus is always on extracting lessons that can inform the next move. “There’s no such thing as a straight path to success,” Hamatian says. “It’s a process of relentless adjustment. You try something, you learn, and you adapt.” 

Surrounding Yourself with the Right People 

Hamatian also underscores the importance of the people you choose to work with, whether they’re business partners, team members, or collaborators. For him, building the right environment is as crucial as having the right idea. “The people around you can make or break your ability to grow,” he says. “You need people who challenge you, support you, and focus on solutions—not finger-pointing.” 

At Madrivo, this philosophy has been woven into the company’s culture. Trust, collaboration, and honest feedback are prioritized at every level, from the leadership team to the newest hire. “We’ve built an environment where people feel empowered to experiment and aren’t afraid of mistakes,” Hamatian explains. “That’s where the best ideas come from—when you have a team that’s willing to take risks and learn together.” 

This approach to teamwork has allowed Madrivo to consistently innovate and adapt, even in the face of setbacks. Hamatian believes that fostering a culture of trust and collaboration is what enables a company to recover quickly from challenges and seize new opportunities. “When you have the right people, setbacks don’t become permanent,” he says. “You regroup, you refocus, and you keep going.” 

Progress Through Action 

For entrepreneurs considering their next step, Hamatian’s advice is simple but impactful: don’t wait too long to act. “You’ll never have all the answers upfront,” he says. “But the answers come once you start moving. You have to be willing to take the leap, even if you don’t feel ready.” 

This mindset has been instrumental in Madrivo’s rise. The company’s willingness to take calculated risks, embrace failure as a learning tool, and foster an environment of collaboration has propelled it to success. But for Hamatian, the lessons extend far beyond his own business. “The truth is, perfection is overrated,” he says. “Progress comes from having the courage to start, the resilience to face challenges, and the determination to keep improving. That’s how you get where you want to go.” 

Success Factors: Why Did Madrivo Succeed? 

• Performance-Based Business Model: Madrivo’s foundational approach of tying its earnings directly to measurable results has set it apart in the marketing industry. This model ensures alignment with client goals, eliminates financial risk for partners, and builds trust through accountability. 

• Expertise in High-Impact Channels: The company’s mastery of email marketing—enhanced by exclusive partnerships with major email publishers and advanced targeting capabilities—has been a major driver of success. This precision in matching brands with high-intent consumers maximizes conversions and lifetime customer value. Its diversification into other channels like mobile, social, native, and search further amplifies its ability to deliver results. 

• Focus on Long-Term Value Creation: Madrivo prioritizes quality over quantity, emphasizing sustainable, scalable growth for its clients. Instead of chasing short-term wins, the agency focuses on developing campaigns that yield meaningful and enduring results. 

• Adaptability and Innovation: The company thrives on continuous learning and improvement. Its willingness to experiment, embrace failure, and refine strategies has allowed Madrivo to stay ahead of industry shifts and consistently deliver stronger outcomes. 

• People-Centric Philosophy: Madrivo’s culture of putting people first—whether employees, clients, or consumers—has been integral to its growth. By fostering trust, collaboration, and empowerment, the company has built an environment where innovation flourishes and relationships thrive. 

• Collaborative Leadership and Team Culture: The synergy within Madrivo’s leadership team, along with a culture that values complementary strengths and constructive conflict, has been instrumental in driving success. Collaboration across all levels of the organization ensures that the best ideas come forward and that challenges are addressed effectively. 

• Strategic Partnerships: Madrivo’s ability to form and maintain strategic relationships, both internally and externally, has fueled its growth. Partnerships are treated as authentic, long-term collaborations rather than transactional exchanges, creating mutual value and trust. 

• Calculated Risk-Taking and Resilience: Hamatian’s willingness to embrace calculated risks and learn from setbacks has helped Madrivo capitalize on opportunities and recover quickly from challenges. This fearless approach has been key to its upward trajectory. 

• Action-Oriented Mindset: Madrivo’s philosophy of prioritizing action over perfection has enabled it to move quickly, test ideas, and adjust as needed. This “learn by doing” approach ensures consistent progress and agility in a fast-moving industry. 

• Strong Focus on Team Empowerment: By creating a work environment that encourages innovation, experimentation, and solution-oriented thinking, Madrivo has built a team that continually drives the company forward. Trust and honest feedback within the organization are seen as invaluable assets. 

Key Lessons to Learn 

1. Align Interests with Clients for Long-Term Success: Madrivo’s performance-based model ensures that its success is directly tied to its clients’ outcomes. This alignment builds trust and fosters long-term partnerships. The lesson: When your goals are the same as your customers’ goals, collaboration flourishes, and the relationship becomes a true partnership rather than a transactional exchange. 

2. Prioritize People Over Profits: Hamatian’s philosophy of focusing on people—employees, clients, and end consumers—has been instrumental in creating a strong foundation for Madrivo. Treating relationships as the cornerstone of success fosters loyalty, trust, and innovation. The lesson: Prioritizing people creates an environment where everyone—your team, your clients, and your business—wins. 

3. Be Willing to Take Risks and Learn from Failure: Hamatian views failure as a necessary step in the entrepreneurial journey, not as a roadblock. Madrivo’s growth has often followed setbacks, with lessons from missteps fueling new strategies and innovations. The lesson: Don’t let fear of failure paralyze you. Take calculated risks, learn from mistakes, and adapt quickly to stay ahead. 

4. Act Now, Refine Later: Madrivo’s approach emphasizes the importance of starting, even when conditions don’t feel “perfect.” Progress comes from taking action, learning through experience, and adjusting along the way. The lesson: Waiting for the ideal moment can cost you valuable opportunities. Start with what you have, and perfect your strategy as you go. 

5. Focus on Delivering Measurable Results: Madrivo’s ability to consistently deliver tangible, measurable outcomes for clients—whether through email campaigns or omnichannel strategies—has been key to its success. The lesson: Businesses that focus on delivering real, quantifiable value for their customers are more likely to retain loyalty and attract repeat business. 

6. Cultivate a Collaborative and Empowering Team Culture: Hamatian credits Madrivo’s leadership team and employees for driving the company’s success. By fostering trust, encouraging constructive feedback, and leveraging diverse perspectives, Madrivo has created a team that thrives on innovation and shared goals. The lesson: Surround yourself with the right people—those who challenge, support, and complement you—and build a culture that encourages growth and experimentation. 

7. Stay Adaptable in a Constantly Changing Environment: From his early insights into the mortgage crisis to his move into performance marketing, Hamatian’s ability to anticipate change and pivot effectively has been a defining feature of Madrivo’s success. The lesson: Long-term success requires adaptability and a willingness to adjust your strategies to meet new challenges and opportunities. 

8. Embrace Innovation, but Stay Grounded in Core Strengths: While Madrivo has expanded into multiple advertising channels, its expertise in email marketing has remained a cornerstone of its business. The company has innovated without losing focus on what it does best. The lesson: Experiment with new ideas, but maintain excellence in your core competencies. 

9. Build Sustainable Growth, Not Quick Wins: Hamatian emphasizes quality over quantity, focusing on leads and sales that translate into lasting lifetime value for clients. The lesson: Sustainable growth comes from prioritizing long-term value over short-term gains. 

10. Leverage Strategic Partnerships to Accelerate Growth: Madrivo’s exclusive partnerships with major email publishers and its relationships with clients have been key drivers of its success. The lesson: Strategic partnerships can expand your reach, amplify your capabilities, and create mutual benefits. Invest in authentic, collaborative relationships. 

11. Create an Environment for Innovation and Problem-Solving: By encouraging employees to take risks, experiment, and engage in productive conflict, Madrivo has cultivated a culture that continuously drives progress. The lesson: Innovation flourishes in environments where teams feel supported to try new ideas, fail safely, and improve without fear of blame. 

12. The Right People Are as Important as the Right Idea: Hamatian likens choosing a business partner to choosing a spouse—it’s about shared values, mutual respect, and aligned goals. Madrivo’s growth has been powered by strong partnerships, both internally and externally. The lesson: Surround yourself with people who challenge and inspire you. The right team can elevate your business far beyond what you could achieve alone. 

13. Focus on Continuous Improvement: Madrivo’s success is rooted in its iterative approach—testing, optimizing, and refining its strategies to deliver better outcomes. The lesson: Never stop improving. Continuous learning and adaptation are essential to staying relevant in a fast-moving industry. 

14. Resilience and Grit Are Essential: Hamatian’s story illustrates the importance of perseverance. From his transition out of the mortgage industry to overcoming challenges in marketing, his resilience has been a defining characteristic. The lesson: Building a business requires grit, the ability to recover from setbacks, and the determination to keep moving forward. 

15. Create Value Beyond Transactions: At Madrivo, success isn’t just about running campaigns—it’s about building systems that create genuine value for clients and consumers. The lesson: Think beyond the sale. Long-term success comes from creating lasting value for everyone you interact with, not just closing the next deal. 

Opportunity Matrix 

Founder Background 

Ronen Hamatian began his career in wholesale mortgage lending, where he managed a highly successful net branch operation processing over 500 home loans annually. His military service in Israel instilled discipline and problem-solving skills, which he later applied to entrepreneurial ventures. He transitioned to online advertising after identifying inefficiencies and opportunities in lead generation. 

Problem Identification 

Hamatian noticed inefficiencies and a lack of transparency in traditional advertising and lead generation processes. Brands often paid upfront for exposure without guaranteed results, and there was limited accountability for actual performance. He also questioned how lead lists were generated and how consumers were being matched with services. 

Market Opportunity 

The rise of digital marketing created a massive demand for customer acquisition strategies that were measurable and efficient. Performance-based advertising, particularly in email marketing, presented a significant opportunity to deliver better results for brands while reducing their financial risk. 

Competitive Landscape 

The digital marketing industry is crowded with agencies, but many operate on traditional models that charge clients based on impressions or clicks rather than results. By introducing a pay-for-performance model, Madrivo differentiated itself from competitors who could not guarantee measurable outcomes or prioritize long-term client relationships. 

Market Research 

Hamatian’s early curiosity about lead generation processes informed Madrivo’s strategies. His transition from mortgage lending to digital advertising involved a deep dive into understanding consumer targeting, data analytics, and digital platforms. The company also relied on industry case studies, real-time testing, and insights from clients to refine its approach. 

Business Model 

Madrivo operates on a performance-based advertising model, meaning the agency only earns revenue when it delivers tangible results, such as qualified leads or sales. This outcome-driven approach eliminates financial risk for clients and aligns Madrivo’s success directly with its partners’ goals. 

Initial Capital  

Hamatian leveraged his prior entrepreneurial success and industry experience to bootstrap Madrivo in its early stages. The company also grew through revenue reinvestment, strategic partnerships, and word-of-mouth referrals from satisfied clients. 

Product/Service Development 

Madrivo developed expertise in performance email marketing, leveraging exclusive partnerships with three of the largest email publishers globally. The company uses proprietary technology and advanced targeting capabilities to deliver highly relevant offers to high-intent consumers. Its services also expanded to include omnichannel strategies across mobile, native, social, search, and display channels. 

Marketing Strategy 

The agency relied on its results-driven performance to generate word-of-mouth referrals and case studies that demonstrated its success. Strategic networking and partnerships also played a key role in building Madrivo’s reputation. Its marketing approach focused on showcasing measurable client outcomes and developing scalable, repeatable solutions. 

Milestones 

• Achieved recognition on the Inc. 5000 list twice, including during the challenging year of 2020. 

• Delivered a 72% revenue growth over the past three years. 

• Secured exclusive partnerships with major email publishers. 

• Recently had its best-performing month in company history. 

• Helped national brands like PostMates, ADT, and Dollar Shave Club scale their marketing efforts. 

Scalability 

Madrivo’s business model is highly scalable due to its data-driven approach and ability to operate across multiple marketing channels. Its use of proprietary technology, exclusive partnerships, and repeatable processes allow the company to expand services and client reach without compromising efficiency or quality. 

Potential Risks and Challenges 

• Dependence on external partners, such as email publishers, for campaign execution. 

• Competitive pressure in the crowded digital marketing space. 

• Rapidly evolving privacy laws and regulations around consumer data usage. 

• Economic downturns or shifts in client advertising budgets. 

• Scaling operations while maintaining quality and personalized client service. 

Key Performance Indicators (KPIs) 

• Return on ad spend (ROAS). 

• Client retention rate and long-term partnerships. 

• Conversion rates for campaigns. 

• Customer acquisition cost (CAC). 

• Revenue growth (72% over the past three years). 

• Lead quality and lifetime customer value (LTV) for clients. 

• Feedback and testimonials from national brands showcasing campaign success.